we scale the power of coaching.



We are accessible and powerful coaching for real results.

We are me:applied. We apply value for professionals and organizations through powerful coaching.

We're a professional coaching firm that partners with people like you and your teams who are ready to expand and thrive. Developing professionals through accessible and powerful coaching  is our passion. Coaching needs to extend beyond the c-level and be more readily available to all leaders and contributors.

We named our company me:applied because we think when you pair the power of "me", the individual, with their desire to "apply" their existing strengths, real results happen. 

Expanding careers and growing professionals for extraordinary results.

Professionals are happiest when they apply themselves and in ways that matter to an organization and that feel rewarding to their careers. Through coaching, you have the power to work around obstacles and spark new beginnings in ways that are powerful and positive.

When we coach teams, leaders, or individual contributors, our coaching solutions are designed with the mindset to develop professionals' in a way that improves their quality of work and life through better communications, performance, and leadership. Organizations see higher performing employees that are invested to stay and grow the company. 

Start your me:applied journey to extraordinary.

We'll partner with you at any stage of coaching you need. With us by your side, you and your teams will conquer the unimaginable and feel tremendously gratified.

With more than 30 collective years of professional experience, we'll define the best coaching plan for you or your teams.  Whether it's a group coaching program tailored for a functional team, coaching mastery skills for leaders, or a hybrid model with private and group coaching, we will configure a solution that's best for you.

Professionals are more than a job title and deserve a remarkable life. Start making extraordinary change at work now with me:applied coaching.


Meet the me:applied team

Our passion to challenge how you think around obstacles and create new realities. Expect a spirit that is inventive, inquisitive, and informed and when you collaborate with us and we'll hold you accountable for your greatness.

Linette Gomez, me:applied’s founder, brings diverse marketing and PR experience and a life-long passion in motivating professionals to be their best. 

Ben Jooste, a me:applied trusted advisor, has a background in psychology, sales training, and leadership development.


Hi! I'm Linette

me:applied founder

My mission is to help people find what makes them individual and create ways to empower and motivate them.

My work background spans across marketing and PR, tech, advertising, legal, and hospitality. …I’m fascinated by how digital, social media, and content marketing are forever evolving and interconnected — in many ways, just like us humans. 

My street creds:  I have a BS from Drexel University in International Area Studies and International Marketing. I’ve been a YearUp Mentor and a Pencil NYC volunteer, where I've guided young professionals on career and job-seeking skills. 

My special sauce: I’m a positive realist you can trust. I see through any situation or conflict to find clarity or the big picture, even when it seems complex or chaotic. With me, you'll get authentic and constructive steering based on your goals.


Hi! I'm Ben. 

me:applied advisor

My mission is coaching professionals to unlock the potential that I believe exists in everyone. I help my clients reach their goals by challenging them to think around obstacles and focus on the abundant world of possibilities.  

My work background is an eclectic mix of sales, learning and development, coaching, tech, hospitality, and startups. The common thread between these is a deep and meaningful connection with people. 

My street creds: I hold an MS in I/O Psychology -this  makes me geek out on applied psychology. I am a fully credentialed coach through the Columbia University Executive Coaching Certification Program.

My values My values are important to me and are reflected in the work I do. What’s important to me? Making a difference, acting with empathy, intellectual curiosity, and finding the grace in difficult situations.

My special sauce: I'm bookish but love to apply what I learn to real-life situations.